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Consolidating 7 Business Units onto a Single eCommerce Platform

Smiths Interconnect

A person working on a microscope

The Client

Smiths Interconnect Logo

Smiths Interconnect specialises in providing technically differentiated electronic components and products for the commercial aviation, defence, space, medical, rail, semiconductor test, wireless telecommunications, and industrial markets. Smiths Interconnect is part of Smiths Group, a global leader in applying advanced technologies employing 15,000 people, in 50+ countries and has been in business for over 170 years.

Project Scope

Smiths Interconnect Site 3 Mobile Screenshots

This project had an unmissable 6-month delivery deadline, which was imperative to meet. The Smiths Interconnect team managing the project is based across (2) continents, in different locations and time zones.

The new website involved consolidating seven legacy websites into one Kentico EMS instance migrating content from Ektron, Drupal, Sitecore and earlier versions of Kentico CMS.

The Solution

Smiths Interconnect 3 UX Screenshots

The i3 Digital consultancy team hosted an engaging 3-day UX/UI/Technical discovery workshop at Smiths Interconnects’ London office. We dove deep into the website's architecture, prioritised products and content, crafted detailed customer personas, mapped out crucial customer journeys, and focused on client engagement and conversion strategies. The workshop's highlights included;

    • The creation of wireframes for all major user paths
    • Innovative entry screen designs
    • Detailed product presentations

Parallel to this, our technical analyst meticulously developed a comprehensive requirements specification that aligned seamlessly with the finalised user interfaces and functionalities.

Highlights

Smiths Interconnect Site Screenshots
  • Custom Development: Tailored solutions crafted specifically for this project.
  • Salesforce CRM Integration: Seamlessly integrated to enhance customer relationship management.
  • Extensive Product Catalogue: Carefully curated to meet every business requirement of Smiths Interconnect.

  • Smiths Interconnect Site Product Category Page Screenshot (Tablet)
  • Smiths Interconnect Site Product Listing Page(Tablet)
  • Smiths Interconnect Site Space Markets Page Screenshots

The Result

Smiths Interconnect Site 3 Screen Mock Up

Smiths Interconnect's revamped e-commerce platform now stands as a scalable, all-encompassing hub for their global businesses. It not only showcases Smiths as the flagship brand alongside its ten major product lines but also boasts a modern, user-friendly, and secure interface, perfectly blending aesthetics with functionality.

  • 75%

    Increase in overall traffic

  • 78%

    Increase in new visitors

  • 30%

    Increase in returning visitors

Smiths Interconnect Logo (96X96)

"We are very pleased with the end result of smithsinterconnect.com which helped complete our rebranding effort of bringing together 7 websites. i3 Digital understood our needs, helped us develop a plan based on user experience and were always quick to respond. In the end, they developed a website with a lot of flexibility to grow with our organization. We had a very tight deadline and i3 was diligent in keeping the project on schedule."

Shannon Durr - Digital Marketing & Web Manager, Smiths Interconnect

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