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Digitally Enabling the Launch
of a New Brand for a Leading Lifestyle Company

Aspira Retirement Living

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The Client

Aspira Retirement Living Logo (600X450)

Aspira Retirement Living is a new brand of Sienna Senior Living, which is a Canadian based senior housing company that owns and operates 70 seniors’ living residences in addition to managing 13 residences for third parties. Aspira Retirement Living offers a range of senior living and care options across Ontario and British Columbia.

Project Scope

Aspira Retirement Living Site 3 Mobile Screenshots

Sienna Living embarked on a digital transformation to launch the new Aspira Retirement Living brand, with a sharp focus on:

    • Elevating sales-ready leads by enhancing the user journey on the existing, high-performing website to boost conversion rates.
    • Crafting a website that serves as a comprehensive guide for seniors over 65 seeking retirement living options and their families, positioning it as a trusted resource in the senior living community.
    • Establishing the website as a pivotal hub for information on local communities and services offered.
    • Ensuring full compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005, to make the site accessible to all users.

The Solution

Aspira Retirement Living Site Screenshots

Kentico Xperience was chosen as the right fit for the new website as it would provide the overarching framework and correct foundation to assist Sienna Living in achieving the launch of not one but two easy-to-use, highly flexible, well-structured and future-proofed websites. As Kentico Xperience is a fully accessible and standard-compliant content management system, allowing our team to deliver a solution that fully meets and adheres to the Accessibility for Ontarians with Disability Act, 2005 (AODA).

Highlights

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    • Custom recommendations based on user's past searches, interests, and location.
    • A customised, predictive search feature, utilizing Kentico's native capabilities.
    • Advanced filters for searches, tailored to lifestyle interests and geographical location.
    • Utilised Kentico's integration bus for seamless one-way CRM integration with HubSpot.
    • Integrated booking services with the Yardi Senior Living platform.

  • Aspira Retirement Living Site Plan Your Move Page Screenshot
  • Aspira Retirement Living Site Search Section Screenshot
  • Aspira Retirement Living Site Aspira Communities Section Screenshot

The Result

Aspira Retirement Living Site 3 Screen Mockup

Step into the future with Aspira's vibrant and intuitive new website, a digital beacon in the retirement living sector. Designed with elegance and ease, this platform redefines Aspira Retirement Living as a trailblazer in retirement solutions. It's more than just a website; it's a personalised journey, offering tailored information and messages that resonate with each visitor's unique interests and location. With its user-friendly navigation, finding relevant information is a breeze, ensuring every user's experience is not only seamless but truly enlightening.

Enhancing a Global Association’s Digital Presence with a Fully Accessibility Compliant Platform

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