Home - Desktop
Heatable is a fully digital heating oil company and offers customers a low-cost, convenient way to get heating oil delivered to their homes via an intuitive and highly streamlined order, pay and delivery process that is fully integrated into Heatable’s ERP and in truck logistics system. Heatable launched in southern New Hampshire and Maine in October with a vision of disrupting the existing antiquated heating oil industry, which still primarily relies on phone-based ordering and paying by cash and cheque.
Card Listings
Project Scope
This project embarked on an ambitious journey to create a cutting-edge custom e-commerce platform designed to revolutionise the client’s digital presence. At its core, the platform required seamless API-driven integration with both internal systems and third-party tools to deliver a unified and efficient user experience. A critical component of the build was architecting real-time, bidirectional communication with the existing ERP system (E3), ensuring effortless data flow and operational harmony.
Adding to the challenge, the platform needed to sync flawlessly with two native mobile apps, enabling instant updates and a dynamic exchange of information. To meet the high-stakes launch timeline for Heatable, the project operated under a demanding six-month deadline, leaving absolutely no room for delays.
Image Grid
The Solution
Heatable chose Kentico’s EMS for its project, leveraging its core integration bus and advanced marketing suite. i3 Digital conducted an intensive 4-day UX/UI/Technical workshop in Maine, focusing on website architecture, product prioritisation, customer personas, journey planning, and conversion strategies.
The team customised Kentico’s eCommerce engine to streamline online oil orders, integrating seamlessly with the existing E3 ERP system and incorporating various third-party systems like Authorise.net for payment processing.
Project Highlights
Multi-Channel Communication
Emails, texts, and in-app notifications work together to keep customers informed and engaged at every step.
Cart Abandonment Rescue
Automated messages gently remind forgetful shoppers about their full carts, boosting conversions.
SMS Channel Welcome Flow
New customers arriving via text get a personalised greeting and introduction to Heatable's offerings.
Seamless Integrations
Third-party tools sync smoothly with the platform, powering your marketing magic behind the scenes.
Geolocation Integration
Offers location-specific imagery and contextualises messages for enhanced user engagement.
The Result
Heatable's new eCommerce platform combines modern design, user-friendliness, and robust security. Its custom features enable customers to swiftly check oil prices, place orders, and schedule deliveries with just a few clicks. Key post-launch highlights have included:
- Targeted Digital Marketing: Has empowered Heatable to launch web-based marketing campaigns and deliver personalised messaging based on visitor location.
- Overwhelming Customer Response: Within weeks, hundreds of customers have enthusiastically signed up and placed orders, surpassing expectations.
- Positive Reviews: Customers are actively praising the platform on Google and Facebook, highlighting the convenience, ease of use, and competitive pricing.
"i3 has been instrumental in developing and launching Heatable. They are true partners and worked with us from the early concept all the way to launch. We could not have done it without them."
David Simmons - Project and Business Leader, Heatable
Evolving a Leading Global Manufacturer’s Product Platform
