Enhancing a Global Association’s
Digital Presence with a Fully
Accessibility Compliant Platform

American Psychiatric Association (APA) is the largest leading psychiatric organization in the world, with more than 38,000 members practising in more than 100 countries.

The APA sought a dynamic, accessibility-compliant upgrade for their main website (www.psychiatry.org) with the aim of being a global informational hub for members and a marketing cornerstone. This revamp required cutting-edge user experience, responsive design, and fresh templates and interfaces adhering to WCAG 2.1 and ADA guidelines. The platform also needed to be designed to not only meet current organisational needs but also to adapt and expand effortlessly in the future.

The project requirements included several complex challenges, which made Kentico Xperience 13 the right CMS solution for the project, as it provides the functionality and overarching framework to assist the APA in achieving the launch of a new easy-to-use, highly flexible, future-proofed website with integration capabilities. Allowing the APA team to easily create and manage information that is relevant to specific groups, demographics, and interest levels such as Psychiatrists, Residents, Medical Students, Patients, and Families.

• Expert Kentico Utilisation: Our team leveraged their extensive Kentico experience to craft a modern, responsive, and user-centric website on a secure, integrated platform.
• Customised Widgets: Enhanced site flexibility using Kentico's built-in marketing suite (EMS) for robust Marketing Automation, key for the APA to track user activities and tailor content.
• Advanced Search Functionality: Introduced a customised, faceted predictive search with sophisticated filters for category and relevance, fully integrated across all pages and manageable by site administrators.
• Seamless CRM Integration: Achieved integration with SalesForce CRM using existing Kentico Authentication, maintaining all Kentico functionalities and online marketing capabilities.

The new site has a modern, fresh design and provides a streamlined user experience which helps the APA’s global membership access relevant information. The APA’s team now have an intuitive, easy-to-use, highly secure digital platform that now facilitates real-time personalised engagement with their global membership.