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Monthly Digital Industry Updates: July 2024 Edition

Two people in a meeting

We’re excited to bring you our monthly updates on the digital web industry, featuring none other than our CEO, Adrian Bradley. With over 25 years of experience and as the founder of i3 Digital, Adrian is here to share his latest insights, debunk myths, and provide a sneak peek into what’s next in the digital web space.

In this first edition, Adrian is answering your burning questions about the Kentico platform's current and near-future state of play. Let’s dive into the conversation:

What exciting changes are in store for Kentico users in 2024 and beyond?

Adrian Bradley: There's a lot on the horizon for Kentico. The biggest shift is the focus on Xperience by Kentico, their next-generation digital experience platform. It offers a more user-friendly interface, powerful new features, and a focus on headless architecture for greater flexibility.

That sounds like a significant upgrade. How will this impact current Kentico users?

Adrian Bradley: There's a misconception that everyone needs to jump to Xperience by Kentico immediately. We generally say that your business goals should drive the decision and must have feature requirements for your organisation. Kentico has stated that they are committed to supporting existing version 13 to at least 2026, but there are definite advantages to migrating. Xperience by Kentico offers improved security, better performance, and access to cutting-edge features.

So, migrating isn't mandatory, but there are good reasons to consider it. What are some of the key benefits for Kentico website owners?

Adrian Bradley: Absolutely! Migrating unlocks a smoother content management experience, easier personalisation for your audience, and stronger integration with other marketing tools. This translates to a more engaging website and potentially a boost in conversions.

On the other hand, are there any downsides to not migrating?

Adrian Bradley: The biggest concern is falling behind. Security vulnerabilities can arise in older versions, and you'll miss out on new features that can enhance your website's functionality and user experience.

Now, let's talk about those older versions. What's the best approach for organisations still using Kentico 12 or earlier versions?

Adrian Bradley: Great question. Migrating directly to Xperience by Kentico might be a big leap. Consider migrating to a more recent supported version of Kentico such as Kentico 13 first. This allows you to ease into the newer features and functionalities before potentially transitioning to Xperience by Kentico down the line.


This Q&A session with Adrian Bradley has provided valuable insights into the future of Kentico. Thank you, Adrian!

Stay tuned for Adrian’s regular monthly comprehensive insights and recommendations, ensuring you stay ahead in the dynamic digital landscape!

Interested in learning more? Visit our website for additional insights.


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