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Delivering a new Customer-centric Digital Platform for Freedom Health Insurance

A man, woman and child in a field

Freedom Health Insurance is an award-winning private medical insurance (PMI) provider, offering innovative healthcare solutions to cover customers in the UK and abroad.

Freedom Health Insurance's marketing team engaged i3 Digital's team to revitalise and rebuild their website ( Freedom Health Insurance's main goal was to develop a fully customer-centric web platform to drive private medical insurance (PMI) enquiries and online sales. There was also a requirement for the new platform to become the go-to place for both brokers (supporting them in their selling process) and individuals looking for Freedom PMI information.

Kentico Xperience was selected as the right CMS solution for the project. It was chosen due to its advanced integration capabilities and defined product pathway. It also provided all the functionality required to achieve the launch of an easy to use, highly flexible, future-proofed web platform with online marketing capabilities.

The new Freedom Health Insurance website has also been fully optimised with streamlined customer user journeys that allow customers to easily navigate and obtain quotes, as well as other PMI related information. The web platform also provides brokers with an enhanced highly secure dedicated extranet, allowing brokers to quickly access documents and dedicated news and information.

Adrian Bradley, CEO & Founder of i3 Digital stated:

"Utilising our teams' vast experience with Kentico, we delivered a highly secure modern, responsive, user-centric web platform for Freedom Health Insurance which meets the needs of both private individuals and business broker customers. This was a highly enjoyable project with a very engaging client who we look forward to working with and supporting for many years."


The team at i3 were selected due to their depth of experience in delivering highly customised platforms with Kentico at the Heart. The i3 Digital team has integrated with a range of enterprise-level ERP, CRM and Membership Management Solutions ranging from SalesForce, SAP, Naviga Global, NetFORUM, and MS Dynamics/Great Plains, to name a few.

Interested in learning more or have an exciting project, then please feel free to get in touch.

Alternatively, check out our recent work.


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