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Digitally Enhancing the
Global Reach of a Leading
Financial Services Organisation

Maxis GBN

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The Client

Maxis GBN Logo

Founded in 1998 by MetLife and AXA, MAXIS Global Benefits Network is a cluster of nearly 140 insurance companies in 110 markets that combines local expertise with global insight. MAXIS GBN offers global employee benefits solutions tailored to meet the unique needs of large corporate clients around the world, with a deep understanding of local market and regulatory trends. The MAXIS-GBN network offers pooled, captive and local arrangements, and delivers on global and local health and wellness programs, world-class service capabilities and strong data analytics. It is trusted by over 750 multinational employers and, through its local member insurers, covers 1.5 million employees across 110 countries and territories.

Project Scope

Maxis GBN Site 3 Mobile Screenshots

Maxis GBN, with offices in New York, Paris, and London, sought a modern, customer-focused website to boost its global marketing and support its sales team. They needed a secure intranet and extranet, seamlessly integrated with the customer website and compatible with external insurance risk platforms. Tasked with envisioning the company's future, our team was faced with a tight deadline to debut the website at Maxis-GBN's new London office launch.

The Solution

Maxis GBN Site Concepts & Screenshot

We accelerated the project by hosting a dynamic 3-day workshop at Maxis GBN's London office, diving into the website's structure, content, customer profiles, journey mapping, engagement strategies, and conversion points. The Maxis-GBN team deserves praise for their open-minded, "green field" approach, embracing fresh ideas and making the collaboration both enjoyable and inspiring. Additionally, we conducted a thorough competitor analysis and reviewed benchmark websites in the industry.


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  • Meticulously researched and mapped Maxis GBN's key user/customer journeys.
  • Facilitated crucial stakeholder workshops.
  • Conducted comprehensive reviews and analyses of competitors and industry websites.
  • Developed and tested wireframes and prototypes for iterative feedback.
  • Demonstrated our diverse skills and mastery in meeting tight deadlines.

  • Maxis GBN Site Network Map Page Screenshot
  • Maxis GBN Site Health Wellness Page Mobile Screenshot
  • Maxis GBN Site Event Page Mobile Screenshot

The Result

Maxis GBN Site 3 Screen Mock Up

Our talented design team crafted striking high-fidelity prototypes for essential interfaces and templates, ensuring a seamlessly responsive front-end experience. We seamlessly integrated an EMS platform for a comprehensive marketing solution and skillfully migrated vital content from Maxis GBN's previous old CMS. To top it off, we established a robust Hosting Environment and offered our new client a reassuring SLA, guaranteeing complete confidence and support for the future.

Creating the Ultimate Global Digital Knowledge Centre

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