Safestore Online: Designed for Seamless Customer Journeys

Safestore is the UK’s largest and Europe’s second-largest provider of self-storage solutions, offering secure and flexible storage options for personal and business use. With over 230 storage locations across 7 European markets, Safestore is a trusted name in the storage industry, known for its customer-first approach and innovation.

Project Scope

With support ending for Safestore’s existing web platform, they seized the opportunity to redesign their digital platform from the ground up to better serve its growing customer base and support its ambitious digital strategy. The goal was to deliver a seamless, responsive, scalable website that enhances user experience, improves performance, and empowers internal teams with modern content management capabilities.

The new platform needed to:

1. Improve mobile usability and conversion rates.
2. Enhance SEO and site speed.
3. Support marketing automation and personalisation.
4. Ensures accessibility and compliance with WCAG 2.1 standards.
5. Seamlessly integrate with Safestore’s third-party storage management platform.
6. Delivers a multi-tenant solution to support their UK and European market websites.
7. Scalable to match Safestore’s future business expansion.

The Solution

The new Safestore website was built on Kentico Xperience 13, a powerful digital experience platform that supports content management, digital marketing, and personalisation in a single solution.

The Result

Safestore now benefits from a robust, user-friendly, and future-ready digital platform that aligns with its brand values and business goals. The new website not only delivers a superior customer experience but also equips the marketing and content teams with the tools they need to drive engagement and growth.