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Delivering an Integrated
eCommerce Platform
for a Leading Publisher

American Psychiatric Association Publishing

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The Client

APA Publishing Logo

APA Publishing is a division of the American Psychiatric Association (APA). Its purpose is twofold: to serve as the distributor of publications of the Association and to publish books independent of the policies and procedures of the American Psychiatric Association. APA Publishing has grown since its founding in 1981 into a full-service publishing house, including a staff of editorial, production, marketing, and business experts devoted to publishing for the field of psychiatry and mental health. As the leading psychiatric organization in the world, APA now encompasses over 38,500 members practising in more than 100 countries.

Project Scope

APA Publishing Site 3 Mobile Screenshots

The overarching goal for the redevelopment of was to enable users with various membership statuses to access and purchase books and journal subscriptions at rates corresponding to their membership level. A significant aspect of this initiative involved transitioning to a Content Management System tailored to meet the specific requirements of APA Publishing.

To achieve this, they sought collaboration with a proficient Kentico Agency, specialising in constructing eCommerce platforms utilising Kentico's software solutions. Essential to this project was the integration of the new website with SalesForce CRM and Naviga Global's Publishing Platform, which are instrumental in managing critical business elements such as pricing, shipping details, and exclusive rates.

The Solution

APA Publishing Site Screenshots

Utilising the perfect tech powerhouse combination of Kentico and Microsoft MVC allowed our team to:

    • Craft a custom eCommerce experience that is seamlessly integrated with Naviga Global.
    • Mirror APA's back-office product catalogue in Kentico, with variants and options galore.
    • Build smart search indexes that find the exact product users need, every time.
    • Track users, personalise content, and launch targeted email marketing campaigns.
    • Automate product imports and keep the APA's new site GDPR-compliant.
    • Unleash Kentico's API for bespoke features and deep system integrations.


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  • Responsiveness: Leveraging Kentico and MVC, we created a responsive, high-performance solution compatible with all devices.
  • Low Maintenance: Our custom classes within Kentico allowed for a unique shopping experience, combining custom features with Kentico's robust platform benefits.
  • Self-Service: Kentico's widget suite and content personalisation options empower APA to easily create and manage content, minimizing the need for advanced HTML or design skills.
  • Single Sign-On Integration: Integrating Salesforce with Kentico & MVC was challenging, but our approach of linking basic Kentico user accounts with Salesforce ensured seamless eCommerce functionality and preserved Kentico's online marketing prowess.
  • Automation: Using Kentico's API Suite and Scheduled Tasks, we developed a custom Product Import module to efficiently manage products and their variants.

  • APA Publishing Site Product Detail Page Screenshot
  • APA Publishing Site Menu Navigation Screenshot
  • APA Publishing Site Product Search Screenshot

The Result

APA Publishing Site 3 Screen Mockup

Modernised and secure, APA Publishing's eCommerce platform now caters to its global members with ease. Responsive design and intuitive features provide a seamless shopping experience for all 38,500 users across 100 countries.

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"The project requirements included several complex challenges which Kentico and Microsoft MVC were able to meet. Kentico’s highly customizable nature made it possible to design a system that integrated with several of our external platforms and managed a diverse and robust eCommerce system. APA Publishing is now able to meet customers’ demand for books, subscriptions, and online products within the same platform."

Sreeni Reddy - Director, Information Technology - American Psychiatric Association

Evolving a Leading Global Manufacturer’s Product Platform

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