‘Write a Great Brief in Half the Time’ – Webinar Replay

Whether your briefing internal teams, software providers or digital partners getting the brief right is pivotal in getting the right result. What makes digital transformation projects different to bog standard website projects is the number of internal and external stakeholders who are involved in the project process.

During this webinar, Leading Digital Engagement Specialist Jon Eaton shared great insights gained from over 7 years’ worth of digital engagement experience. Working on Digital Transformation Projects such as Toys R Us, London Luton Airport, Priory Hospitals Group and The European Tour Operator Association.

Key takeaways were:

  • How to define how you want to work
  • How to define how you want to buy
  • How not to over scope
  • How to identify what success looks like

Watch a full replay of the webinar below:


Jon Eaton

Head of Digital Strategy, i3 Digital

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