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Marketing Automation for Success Whitepaper

One of the biggest changes for B2B and B2C organizations is that the customer is driving the buying process more and more. Particularly for B2B companies, the buying process frequently is a long and complex journey that requires the right management and nurturing.

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Lead Scoring for Success Whitepaper

A company’s website is still one of the most important sales and marketing tools for attracting new customers and growing new business. Marketers know that the website can produce a wealth of customer intelligence and sales leads based on the interactions of each visitor. The continuous flow of closable leads to Sales is a major priority for Marketers, with increasing trends towards measuring marketing ROI based on the volume and quality of leads.

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