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Smiths Interconnect

Consolidating 7 Global Business Units onto a Single eCommerce Platform

Arrow 75%
increase in overall traffic
Arrow 78%
increase in New visitors
Arrow 30%
increase in Returning visitors

Client

Smiths Interconnect Specialises in providing technically differentiated electronic components, subsystems, microwave and radio frequency products that connect, protect and control critical applications in the commercial aviation, defence, space, medical, rail, semiconductor test, wireless telecommunications, and industrial markets. Smiths Interconnect is part of Smiths Group, a global leader in applying advanced technologies employing 22,000 people, in 50 plus countries and have been in business for over 160 years with per annum revenues exceeding £3.2 Billion.

Project Scope

This project had an unmissable 6-month delivery deadline, which was imperative to meet. The Smiths Interconnect’s team managing the project is based across (2) continents, in different locations and time zones.

The new website involved consolidating seven legacy websites into one Kentico EMS instance migrating content from migrating content from Ektron, Drupal, Sitecore and earlier versions of Kentico CMS.

What we delivered

The i3 Digital consultancy team delivered a comprehensive 3-day onsite stakeholder UX/UI/Technical discovery workshop at Smiths Interconnects’ London offices. Areas covered included the website’s IA, product and content prioritisation, detailed customer definition (personas), key customer journey planning, client engagement, and key conversion points.

Smiths Interconnect

Key outputs and deliverables of the discovery phase were a range of wireframes defining all key user journeys, high-level entry screen layouts, product presentation and detail screens. In tandem with the design process, our technical analyst iteratively produced a detailed requirements specification which correlated with all agreed user interfaces and associated functionality.

Smiths Interconnect

The build phase consisted of custom development, including Salesforce CRM integration. The project also required providing a substantial product catalogue that met all of Smiths Interconnect business needs.

Smiths Interconnect

The Result

Smiths Interconnect’s new e-commerce platform has been architected so that it serves as a scalable, central information and product repository for their global businesses. The new site now serves as the central hub for the businesses critical product lines and brands. The new structure presents Smiths Interconnect as the umbrella brand in association with their ten primary product brands. It is modern, responsive, attractive, user-friendly and delivered on a highly secure platform.

We are very pleased with the end result of smithsinterconnect.com which helped complete our rebranding effort of bringing together 7 websites. i3 Digital understood our needs, helped us develop a plan based on user experience and were always quick to respond. In the end, they developed a website with a lot of flexibility to grow with our organization. We had a very tight deadline and i3 was diligent in keeping the project on schedule.

Shannon Durr – Digital Marketing & Web Manager

 
Smiths Interconnect

Arrow 75%
increase in overall traffic
Arrow 78%
increase in New visitors
Arrow 30%
increase in Returning visitors
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Consolidating 7 Global Business Units onto a Single eCommerce Platform

Smiths Interconnect
Smiths Interconnect
Smiths Interconnect