Consolidating 7 Global Business Units onto a Single eCommerce Platform
Smiths Interconnect Specialises in providing technically differentiated electronic components, subsystems, microwave and radio frequency products that connect, protect and control critical applications in the commercial aviation, defence, space, medical, rail, semiconductor test, wireless telecommunications, and industrial markets. Smiths Interconnect is part of Smiths Group, a global leader in applying advanced technologies employing 22,000 people, in 50 plus countries and have been in business for over 160 years with per annum revenues exceeding £3.2 Billion.
This project had an unmissable 6-month delivery deadline, which was imperative to meet. The Smiths Interconnect’s team managing the project is based across (2) continents, in different locations and time zones.
The new website involved consolidating seven legacy websites into one Kentico EMS instance migrating content from Ektron, Drupal, Sitecore and earlier versions of Kentico CMS.
What we delivered
The i3 Digital consultancy team delivered a comprehensive 3-day onsite stakeholder UX/UI/Technical discovery workshop at Smiths Interconnects’ London offices. Areas covered include the website’s IA, product and content prioritisation, detailed customer definition (personas), key customer journey planning, client engagement, and key conversion points.
Key outputs and deliverables of the discovery phase were a range of wireframes defining all key user journeys, high-level entry screen layouts, product presentation and detail screens. In tandem with the design process, our technical analyst iteratively produced a detailed requirements specification which correlated with all agreed user interfaces and associated functionality.
The build phase consisted of custom development, including Salesforce CRM integration. The project also required providing a substantial product catalogue that met all of Smiths Interconnect business needs.