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Seamus Heaney

Digitally Celebrating the Life of one of Ireland’s Literary Giants

Seamus Heaney Homeplace


Developed by Mid Ulster District Council, Seamus Heaney HomePlace is a purpose-built art and literary centre, which celebrates the life and work of the late poet and Nobel Laureate, Seamus Heaney, and contributes to his legacy. Mid Ulster District Council decided that the centre required a digital showcase to promote the new centre and Seamus Heaney’s life and many works. A competitive tender process was carried out, and the team from i3 Digital were selected due to their skills, experience and tourism credentials.

Project Scope

The Council's overarching objectives for the project was to introduce the centre to a wide range of target audiences, including consumers, the tourist trade in Ireland, the media and the educational market. They also wanted to excite these audiences, generate enthusiasm for the Seamus Heaney HomePlace centre, and stimulate a strong sense of engagement.

The new website also had to provide information and news to these audiences, plus cater to their differing interests via a range of communication tools with the key ones being tailored enquiry forms, interactive news feeds, blogs and key Social Media channels. Additionally, the site had to accommodate e-commerce functionality for merchandise, gift vouchers and facilitate event bookings by the seamless integration of a third-party ticket provider Ticketsolve.

What we delivered

The design of the site was critical to the project’s overall success, and it was important that the legendary poet’s image and works were sensitively presented and delivered to all that loved him. It was also essential that the design of the website reflected the essence of Seamus Heaney, the environment he grew up in and the effect this had on his work. As can be seen, the i3 Digital UX/Design team created a look and feel that is understated, noble and earthy. The delivered site is thought-provoking, elegant, and genuinely reflects Seamus Heaney’s work and the area he grew up in.


In addition to a carefully crafted design, the website needed to be delivered on a robust, scalable CMS platform that was also easy to use, feature rich with in-built eCommerce functionality. It also had to allow for seamless integration with Ticketsolve, the centre’s chosen event booking system. For these reasons, Kentico was an ideal choice.


The delivered website is all-inclusive and complies with W3C Accessibility Standards; it also responds and scales across multiple devices and browsers. It has been built to support multilingual content and has been integrated into all key social media channels, with a publish once send to many approach to information sharing.

The Result

The team from i3 Digital delivered a modern, highly visual, easy to use website that is all-inclusive and complies with W3C Accessibility Standards Level AA. The new Seamus Heaney HomePlace website strikes a balance between being a sales-focused, visitor-centric website and a knowledge-base, highly informative, heritage-rich information source. The website has become a massive, highly engaging promotional tool for the overall organisation.


The Seamus Heaney HomePlace website is a be-fitting online hub which celebrates the life and works of the Nobel laureate who is one of South Derry’s most famous sons. Its user-friendliness portrays the exact impression that we needed! The team from i3 Digital made the whole process highly enjoyable.

Ursula Mezza – Media Liaison Office – Mid Ulster District Council


Digitally Celebrating the Life of one of Ireland’s Literary Giants