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JP Corry

Digitally Enabling One of Ireland’s Oldest Builders Merchants

JP Corry

Arrow 36%
New User sessions
Arrow 15%
Returning visitors
Arrow 16%
Bounce rate

Client

JP Corry is one of Northern Ireland's leading building suppliers, with a network of 17 branches across Northern Ireland. JP Corry is part of the Saint-Gobain, who operate in 67 countries and have more than 179,000 employees.

Renowned as ‘The Complete Building Supplier’, JP Corry supply everything from foundations to the finishing touches of a construction project, including timber, building materials, dry lining and insulation, doors, flooring, roofing, drainage systems, hardware, painting and decorating and civils products. In addition, JP Corry boasts several landscaping centres and architectural product showrooms, to help customers transform their building project both inside and out.

Project Scope

JP Corry’s project goals were to deliver a new, attractive, eCommerce website that was specifically designed, structured and built to meet the company’s present and future online objectives. Crucially, the new website was to be customer-centric in terms of usability and design and needed to cater for a wide range of user types and customers. High levels of integration capability were required, and goals included a tight deadline for launch.

The main challenge of the JP Corry project was the tight integration with JP Corry’s own Stock/Pricing management system. There were three main integration aspects to the project:

1. Product Catalogue Management

JP Corry wanted an easy means of automating their product catalogue of more than 5000 products into the CMS with import tools

2. Quote Service

The main aspect of the project was to allow website users to get quotes in real-time and for these to be maintained within a user dashboard

3. Existing Account Management

JP Corry already had a solid customer base and, although the website’s main aim was to drive new business, they also wanted to allow existing customers to get quotations, via the website, with their specific account pricing applied to all quotes.

What we delivered

We kicked off by first establishing how we could get the product data held in the bespoke ERP into the Kentico eCommerce product database. This wasn’t straightforward, as the way JP Corry held product information for internal use was not necessarily how customers would want to browse the catalogue. Our UX and UI teams worked with the client and customers to develop a new product structure which we built into Kentico.

With the products set up in Kentico the next job was to facilitate customer buying. This was achieved through a quote tool which allowed customers to create a list of products and get quotes almost instantly. Integration with their CRM system meant that prices received back from the ERP system were inclusive of agreed bespoke discounts for each trade customer. An order status integration with the ERP system means that customers can see how their order is being processed once it is placed.

To help trade customers save time we created a repeat ordering function. There is also an option to order in ‘out of stock’ items. These were identified as a high priority user experience issues in the research at the start of the project.

The Result

This was a very intensive project, and the results are hugely pleasing to the client and i3 Digital. The website now has a much cleaner, more modern, and exponentially more engaging look and feel than its predecessor, which was built on a proprietary CMS. JP Corry’s new website also includes large amounts of functionality and features that are critical to the company’s current and future requirements, and many of these requirements evolved over the course of the project. There has already been a 20% rise in traffic to the JP Corry website, and page views are up by more than 30%.

Arrow 36%
New User sessions
Arrow 15%
Returning visitors
Arrow 16%
Bounce rate
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Digitally Enabling One of Ireland’s Oldest Builders Merchants