Digitally Transforming a $35 Billion Global Organisation
Bechtel is one of the world’s most respected engineering, construction, and project management companies delivering landmark projects that create long-term progress and economic growth. Since 1898, it has completed more than 25,000 extraordinary projects across 160 countries on seven continents. It operates through four global businesses: Infrastructure; Nuclear, Security & Environmental; Oil, Gas & Chemicals; and Mining & Metals. It is built on more than a century of leadership and a relentless adherence to its values, the core of which are safety, quality, ethics, and integrity.
The purpose of this project was to redevelop the Bechtel's corporate site to a world-class web solution that would aid their marketing and promotional activities across 7 continents.
The new website was to feature full integration with all of the corporation’s social media accounts (Facebook, Twitter, Google+ and YouTube), and also allow for further integrations in the future.
Due to the visual impact of Bechtel’s work, it was important to display projects prominently on the website. Categorization of content such as projects and news is an important aspect of the Bechtel site which subsequently required good search and filtering capabilities.
As Bechtel’s site content is diverse it was important to give the Content Management System (CMS) Editors flexibility to add content using widgets to display featured elements.
Kenitco's Enterprise Marketing Solution (EMS) had been enabled when Bechtel’s previous corporate website was first built, however, their Kentico Enterprise Marketing Solution (EMS) was not fully configured at the time.
Overall, Bechtel required a fully controllable Content Management System (CMS) that maximized the visual impact of its globally renowned projects and allowed easy sharing with all relevant stakeholders.
What we delivered
From analysing Bechtel’s needs, and paying close attention to what they wanted to achieve, i3 Digital delivered a Kentico solution that allowed all objectives to be met. Following the configuration of Kentico Enterprise Marketing Solution (EMS), Bechtel are now able to utilize the full range of functionality to build more comprehensive profiles of visitors to their site, helping tailor their content and marketing activities accordingly. Using Lead Scoring and, more recently, A/B Testing, the corporation is now in much more control of its online content structure, images and headlines across 7 continents.
Using Kentico’s Enterprise Marketing Solution (EMS), Bechtel can now identify key engagement and sales drivers, and clearly identify what works best in encouraging its site visitors to engage with the organization.