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Awarded Kentico Site of the Month for November 2020

i3 Digital office Belfast

i3 Digital was recently named in the highly coveted Top 10 Kentico Xperience websites for the month of November. This award is in recognition of our team’s work on Freedom Health Insurance’s brand new customer-centric website.

Founded in 2003, Freedom Health Insurance is an award-winning private medical insurance (PMI) provider aiming to offer exceptional customer service and simple, yet flexible products at competitive premiums for people living in the United Kingdom (UK) and overseas.

Freedom Health Insurance engaged i3 Digital’s team to revitalise and rebuild its website ( Freedom Health Insurance’s main goal was to develop a fully customer-centric website to drive private medical insurance enquiries and online sales.

The new website is highly user-centric and has greatly enhanced the conversion of visitors to leads. Freedom Health Insurance’s new site also incorporates a high level of complex functionality and features which are critical to the business’s current and future requirements. The initial results speak for themselves with a:

  • 63% increase in the Visitor to Lead Conversion Rate immediately after launch
  • The average website session duration increased by 38 seconds immediately after launch


Daniel Tamarjan, Digital Marketing Manager of Freedom Health Insurance stated:

Our web development project involved more than just a simple website build. We needed a platform that allowed us to integrate the website with our internal systems and APIs and that could also support an online broker portal. i3 Digital’s expertise and experience proved to be invaluable in completing this project and in giving Freedom Health Insurance a user-friendly, accessible and professional online platform.


The team at i3 were selected due to their depth of experience of delivering highly customized platforms with Kentico at the Heart. The i3 Digital team has integrated with a range of enterprise-level ERP, CRM and Membership Management Solutions ranging from SalesForce, SAP, Naviga Global, NetFORUM, and MS Dynamics/Great Plains, to name a few.

Interested in learning more or have an exciting project, then please feel free to get in touch.

Alternatively, check out our recent work.


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