Remarkably, the Ulster Hall never had its own website, so this was a truly new project with a very clean slate! The new Ulster Hall website now ensures the focus is firmly placed on the entertainment and events market, with a focus on ecommerce ticket sales. Appropriate user journeys were enabled for each user type in user experience workshops facilitated by i3 Digital. The goals of the project were:
To reposition the venue in line with the new business model.
To generate quality sales enquiries that ultimately converts to venue bookings and ticket sales.
To recognise the range of audiences served and tailor the website to match their expectations.
To ensure all key audiences can easily access comprehensive, up-to-date information pertinent to their requirements.
To deliver an enhanced user experience in line with the revised brands.
What We Delivered
- Strategy, Design & User Experience
- Content Management, CRM and eCMS
- Support, Hosting and Facilities Management
The website’s responsive design has adopted a clean, modern, engaging look and feel. It also includes functionality and features absolutely crucial to The Ulster Hall’s current and future requirements. These include functionality surrounding events, media releases, at a glance latest news and conference booking information, and a media library suite (video and audio, enabling the Council stakeholders to add rich media when required).