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Ulster Hall

In April 2016, i3 Digital launched the brand new website for one of Northern Ireland’s most iconic venues -The Ulster Hall, which was first opened in 1862.

Since the 1960s the Ulster Hall has been Northern Ireland’s spiritual home of rock music, hosting an almost endless list of famous names that has included U2, Coldplay, Thin Lizzy, The Clash, The Rolling Stones, Muse, Red Hot Chili Peppers, Snow Patrol, Johnny Cash, Jim Reeves, The Who, AC/DC and many more.  Led Zeppelin played their classic Stairway to Heaven for the first time ever at The Ulster Hall.


Remarkably, the Ulster Hall never had its own website, so this was a truly new project with a very clean slate! The new Ulster Hall website now ensures the focus is firmly placed on the entertainment and events market, with a focus on ecommerce ticket sales.  Appropriate user journeys were enabled for each user type in user experience workshops facilitated by i3 Digital. The goals of the project were:

To reposition the venue in line with the new business model.

To generate quality sales enquiries that ultimately converts to venue bookings and ticket sales.

To recognise the range of audiences served and tailor the website to match their expectations.

To ensure all key audiences can easily access comprehensive, up-to-date information pertinent to their requirements.

To deliver an enhanced user experience in line with the revised brands.

What We Delivered

The website’s responsive design has adopted a clean, modern, engaging look and feel. It also includes functionality and features absolutely crucial to The Ulster Hall’s current and future requirements. These include functionality surrounding events, media releases, at a glance latest news and conference booking information, and a media library suite (video and audio, enabling the Council stakeholders to add rich media when required).