With the growing impact of mobile apps and digital touchpoints on shopping behavior, customers have more channels to find and buy products.
This translates into more opportunities for marketers to connect with and engage such customers. But it also means a great deal more complexity for successful marketing execution.
A customer journey may begin on a smartphone with searches for product information, then continue through social sites or email. Product discussions can take place in forums or in person with friends. The final purchase may take place in a store or online. After‑purchase communications and offers can then be directed to customers over multiple channels.
Download the Omni-Channel Marketing for Customer‑Driven Interaction Whitepaper to learn:
– What omni-channel marketing is
– Best practices in omni-channel marketing
– How to use technology to design an omni-channel campaign
– Examples of omni-channel marketing in action