The Helix is a multi-purpose venue located on the Dublin City University campus in Dublin. It was officially opened by then President of Ireland, Mary McAleese on the 21 October 2002. The Helix consists of a Concert Hall, Theatre, Studio Theatre, Exhibition Area, Artists in Residence Studios and full support spaces. The Helix’s website was to reflect the high standards of the venue, and support its highly ambitious plans going forward.
The Helix team held in-depth internal meetings, and carried out market research with their customers via focus groups and individual questionnaires. Being a multi-purpose venue, it was vital that the new Helix website not only catered for the existing entertainments market, but also for the growing events, exhibitions and conferencing markets. The new and improved website now ensures a more balanced focus across The Helix’s target customers and business units. Appropriate user journeys were enabled for each user type in user experience workshops facilitated by i3 Digital.
After being selected via a highly competitive tender process, The Helix entrusted i3 Digital with the full redesign and build of its website. The overall project focused on four main aspects:
Firstly, it was vital that the new website was redesigned in such a manner that complete migration from the current site to new CMS was a smooth process and that the look and feel of the website was modern, responsive, engaging and met the needs of the varying audience groups.
Secondly, i3 Digital was tasked with developing an extremely user-friendly, functionality-rich, dedicated website that fully met the needs of all user stakeholders.
Thirdly, a robust and resilient, dedicated hosting service to be in place and support and maintenance agreement.
Finally, the facilities included the functionality to permit Helix staff to co-ordinate the venue’s event and social media activity.
After working closely with stakeholders from The Helix and gaining a full understanding for their needs, conducting and facilitating several UX workshops, and training staff in the use of Kentico CMS, i3 Digital has successfully implemented the build of a world-class Kentico CMS, version 9 edition website, which showcases an outstanding event and exhibition space which rivals the very best in the world.
The website’s design has adopted a cleaner, modern, exponentially more engaging look and feel than its predecessor. It also includes functionality and features absolutely crucial to the venue’s current and future requirements. These include functionality surrounding events, media releases, at a glance latest news and conference booking information, and a media library suite (video and audio, enabling the Council stakeholders to add rich media when required).